Growth Strategist | AI Software | B2B Technology | Author

I make complex tech products both understandable and desirable by focusing on the value they deliver to customers.
Marie-Pierre Garnier
Growth Strategist
Linkedin Youtube

With 15+ years at the intersection of AI software, B2B technology, and strategic marketing, I help bridge the gap between product capabilities and real customer value. Too often, innovative solutions struggle to grow because their communication is trapped in features and technical language—making it hard for potential buyers to quickly grasp why this product matters to them.

My approach to marketing is user-centric. I work closely with customers, prospects, and industry experts to uncover real needs, priorities, and decision drivers—and translate those insights into clear positioning and messaging that resonate with buyers.

Whether as a strategist, advisor, or sparring partner, I help technology leaders make their products understandable, desirable, and ready to scale.

Watch the 2-minute pitch

Does This Sound Familiar?

“We generally need a few sessions before prospects understand what our technology can do for them.”
“We lost our champion at company XY: the deal is stale.”
“We rarely move beyond the POC stage.”
"Our sales cycles are desperately long: 12, 15 months or even longer."
“Why don't prospects immediately understand how great our product is?”
“Our sales deck describes in length our product capabilities.”

If one of these resonates, a short diagnostic can quickly reveal where clarity is missing.

Book a 20-minute diagnostic