With 15+ years at the intersection of AI, automation, and growth strategy, I combine deep expertise in the business impact of emerging technologies with a user-centric approach to innovation and go-to-market at an international level.

I help bridge the gap between business needs and complex technologies. Too often, innovative software solutions struggle to scale because their value is communicated in features and technical language rather than in outcomes that matter to users and decision-makers. Similarly, many AI initiatives fail to move beyond the pilot stage because real user needs, processes, and organizational constraints are not sufficiently considered from the outset.

Using a user-centric approach grounded in Design Thinking, I support technology-driven organizations in translating complex technology systems into scalable business and customer value. I work closely with users, customers, and industry experts to uncover genuine needs, pain points, and priorities—and translate these insights either into clear positioning and messaging that resonates with buyers, or into AI use cases that deliver tangible value for the organization.

My background spans growth and go-to-market strategy, product positioning, user research, and cross-functional execution, combined with strong technical fluency in AI-based systems. I am used to working across disciplines and borders, aligning business, technology, and people around shared outcomes.

Whether as a strategist, advisor, or sparring partner, I help:

• technology leaders make complex products understandable, desirable, and ready to scale

• innovation-driven organizations design informed, coordinated, and well-governed approaches to AI and automation initiatives.